"Our common future". We know that our children, and their future children, would not want their play to be the basis of an inferior earth. Play is fundamental in the lives of all children, even in many adults, and it should continue to be so. We are constantly working to develop our production of toys, from beginning to end, to achieve as good and as fair a journey as possible.
When we talk about sustainability, we are talking about ecological, social and economic sustainability. The three dimensions must work together and overlap to achieve long-term and solid sustainability. We have chosen to look at and base our work on the three perspectives we see as most important to us: the conscious small business, the conscious market and the conscious consumer. Our mission is to create long-term play in a sustainable way with the main goal of helping children in exploratory play.
Sustainability Strategy - our 3 main points
Timeless design & Quality
When it comes to durability and quality, our toys speak for themselves. Viking Toys started producing the first toys in 1974 and some of these toys are still being played with today. We design for durability and our designs are not time specific. We use only the highest quality materials to ensure guaranteed safety. We always submit our toys to severe testing to ensure safety and strength also this to ensure top safety.
Different types of toys will engage the child in different ways of playing. Viking Toys are designed for explorative and open-ended play. We design our toys to be used with elements such as soil, sand and water, which will encourage the child to explore nature using their senses and motor-functions. All our toys can be used outdoors and can be washed in the dishwasher. There are no defined stories attached to the toy and no instructions of how to use the toy. This inspires open-ended play, which stimulates the child’s imagination and creativity.
Striving to do good
We take our responsibility for the environment seriously. That does not mean that we have all the answers, but we strive to do the best we can and consider sustainability in all aspects of our products and company. We never compromise on quality and durability. We strive to have no waste in our production – e.g. all plastic waste from the production is recycled and used at the factory and we reuse the water for cooling of our machines. Our toys will last for generations and we encourage play for generations as we call it, meaning the toys can easily be past on to more children for play. All our toys are designed for disassembly, are fully recyclable and made from materials that are easily recycled worldwide.
We care about the people working with us! We want to make sure that all people involved with Viking Toys are being cared for and respected in all ways.