Sustainable toys

In 2021 we started a project on sustainable development and circular economy. Together with Mette Bak-Andersen, an expert in the transition to circular economy and sustainability, we have made Viking Toys' sustainability strategy.

When we talk about sustainability, we are talking about ecological, social, and economic sustainability. The three dimensions must work together and overlap to achieve long-term and solid sustainability. We have chosen to look at and base our work on the three perspectives we see as most important to us: the conscious small business, the conscious market, and the conscious consumer. Our mission is to create a long-term play in a sustainable way with the main goal of helping children in exploratory play.

Our sustainability strategy is a guide that leads us forward in our work. We can always go back to it to ensure that we are on the right track. It is based on three different points: timeless design and quality, explorative play, and striving to do good.


Sustainable toys with our sustainability strategy


From bricks to trucks and everything in between – our mission is to make fun and functional toys designed with a focus on sustainability and quality with thought behind. We create toys that inspire children to explore their world with imagination and curiosity.

In our design, we are using timeless design principles that create a feeling of familiarity and simplicity to help children understand the world they are living in. Our sustainable toys help small children develop their social skills through explorative play. And thanks to the timeless design and high quality, the toys will last to be played with for generations.

We strive to design toys with minimal environmental impact in production. All plastic waste from the production is recycled and used at the factory. We reuse the water for cooling our machines.

No one can do everything, but we can all do something!