In 2021 we started a project on sustainable development and circular economy. Together with Mette Bak-Andersen, an expert in the transition to circular economy and sustainability, we have made Viking Toys' sustainability strategy.
When we talk about sustainability, we are talking about ecological, social, and economic sustainability. The three dimensions must work together and overlap to achieve long-term and solid sustainability. We have chosen to look at and base our work on the three perspectives we see as most important to us: the conscious small business, the conscious market, and the conscious consumer. Our mission is to create a long-term play in a sustainable way with the main goal of helping children in exploratory play.
Our sustainability strategy is a guide that leads us forward in our work. We can always go back to it to ensure that we are on the right track. It is based on three different points: timeless design and quality, explorative play, and striving to do good.